Integrating Brand Elements, Improving Business Results
PerfectServe connects clinicians across the entire care-giving continuum inside and/or outside of your organization. PerfectServe retained Grove to assess the value of their website in the overall PerfectServe business and to optimize/re-build it to better articulate the company's value proposition. A cross-disciplinary Grove team completed a total re-vamp of the website that also re-imagined the PerfectServe brand outward from the site to create wholly new brand tools. The new site not only supported PerfectServe’s claim to be the forefront of healthcare communications technology; in fact, it became a proof point for it. View the site. Best-in-class email programs captured and delivered important aspects of the PerfectServe brand in every outbound message while a soup-to-nuts update of PerfectServe’s entire collateral library—from educational and promotional materials to sales collateral—ensured all aspects of the brand would now be working together as a single, cohesive unit. And who doesn’t love a cohesive unit?