For Everyday Heroics
Market6 provides web-based retail collaboration applications with advanced analytics built in that help retailers and suppliers work together more effectively to drive insights, make smarter decisions and deliver measurably better results.
Used by operational teams at large grocery stores (e.g., Kroger) and their CPG counterparts (e.g., Land O'Lakes), we needed to clearly communicating how Market6 is different from traditional "data delivery" and "advanced analytics" solutions – which are typically seen as big, expensive projects that are too slow, fragmented and cumbersome to be useful for daily retail operations.
To address this challenge, Grove developed a new brand platform and message based on the theme of "For Everyday Heroics" – focusing on daily decisions and actions that used to require a "heroic effort" to address but are now made effortless with Market6.
Messaging focuses on how Market6 makes advanced analytics useful for everyday retail – including category management, supply chain management, and promotions management. The brand's look feel reinforces how simple and effortless Market6 is to use while showcasing real, everyday life in retail operations.
The branding was executed across a new web site, collateral, sales materials, dimensional direct mail, and customer support materials.