L.E.K. Consulting

Lead Generation Campaign

For three years running, L.E.K. Consulting—a 'Top 10' strategy firm active in Europe, the Americas and Asia-Pacific—has worked with Grove to execute a comprehensive, lead-generation campaign. Requiring no small feat of orchestration and timing, the effort consisted of more than 100 discrete units, including nearly 50 flash/rich media units, dozens of waves of outbound marketing and at least as many print insertions—ranging from Wall Street Journal and HBR to SmartBrief and The New York Times—each one corresponding to a discrete landing page. Each component of the campaign would have to work seamlessly together if Grove was to help convince C-level skeptics that L.E.K. is a worthy challenger to whichever consultant(s) they’d already engaged. And work together they did. In each of the campaign’s first three years, results proved as much. From an initial tally of some 6,000 unique leads to nearly double that in year three, the Grove work directly accounted for more than 50,000,000 brand impressions in 2015 alone—a measure of success the team here had never naturally expected from the outset.

L.E.K. Web Banners
L.E.K. Print
L.E.K. Landing Pages
L.E.K. Emails
L.E.K. Social