A small private college, Bryant & Stratton's Online Division needed to generate leads for their admissions team. Grove quickly determined that driving people to the main Bryant & Stratton web site was not strong enough a call to action. So we decided to build a microsite landing page that focused on educating prospects about the basics of the online degree programs and strongly encouraged them to take action to get in touch with an admissions rep.

We offered three different options for the prospect to interact with us; 1) Send me more information, 2) Have an admissions rep call me, and 3) fill out an application online.

Leads are way up to the point where they have actually had to hire more admissions reps to keep up.