"Skier Intervention" is a viral marketing promotion to help sell season ski passes for American Skiing Company.

The goal here was to use humerous Flash-based animated characters (that verbally abuse as if you were in an intervention) to get lapsed skiers to dust off their skis and buy a season pass.

It worked. The campaign was very viral in that each person who viewed it passed it along to approx. 4 additional people. And, we surpassed our sales goal.