| Killington Ski Resort "The Buzz" Rich Media Banner Campaign Dubbed "The Buzz", this interactive campaign for Killington Resort consisted of expandable rich media banners and a landing page. The campaign incorporated an animated spokesperson, "Anna on the Mountain", who provided a weekly rundown of everything happening on and off the mountain. All of the information -- Anna's voiceover, weather conditions, upcoming events, deals, and podcasts -- was updated dynamically so the banners were always current and never out of style. NOTE: Banners no longer activate on rollover, due to the Microsoft Active X issue with Flash, but they still work if you click on them (they worked fine when they aired).
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