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The Grove Blog:
Fresh Perspectives on Digital Marketing

Archive for the ‘Client Projects’ Category

The John Andrew Mazie Memorial Foundation


Wednesday, October 21st, 2009

Recently Grove had the pleasure of being introduced to The John Andrew Mazie Memorial Foundation. The foundation, in memory of its namesake John Mazie, is a grassroots non-profit that helps local at-risk high school students realize their full potential through their mentoringMazie.org Homepage program. The program, which originated in Framingham High School and has recently expanded to Waltham High School, partners students with hand-selected volunteer mentors who help them set and achieve academic and life goals. Though  the program is outstanding and reading the student’s testimonials will tug at anyone’s heart strings,  the foundation’s web site needed some help of its own  to realize its full potential, and Grove was excited and privileged  to help out.

We  designed and developed a robust new site built on the WordPress platform, making on-going site maintenance a breeze. We also leveraged third-party tools including Flickr and Goodsearch helping to extend the reach of the foundation. Most importantly, the foundation is fully funded by the generous donations of the local community so it was crucial that the new site be equipped to accept donations online, for which we leveraged PayPal. Incredibly easy to use (and easy to implement on site from a programming perspective), PayPal is the clear front runner in a sea of third party online payment tools – it even flexes its good karma muscle by offering a special low rate for non-profits. And you don’t even need a PayPal account to donate. How easy is that?

Click here to check out the new site, and don’t be afraid to flex your good karma muscle for this great cause.

Calling All Skiers & Riders :: Win a Trip to Jackson Hole!


Friday, October 9th, 2009

Vibram Grip Your World Giveaway - An integrated 10-week promotion developed in partnership with Jackson Hole.

This week we launched a new,  integrated winter campaign for Vibram whose high-performance soles can be found on the world’s best ski and snowboard boot brands.  At the center of the campaign is the Vibram “Grip Your World Giveaway” sweepstakes - a 10-week co-promotion that we conceived and developed in partnership with Jackson Hole Mountain Resort to help drive email acquisition.  Grand Prize is a 5 day ski and stay vacation to Jackson Hole including airfare, weekly prize giveaways include top-of-the-line ski/snowboard boots with Vibram soles and Vibram Five Fingers

The sweepstakes runs through December 10th and is being promoted in the United States and Europe via rich media banners, Twitter, Facebook, digital PR outreach and multi-wave email.  

After just one week, sign-ups have already exceeded the goal for the entire promotion proving once again the power of a great offer and engaged brand following.  Enter for your chance to win at gripyourworld.com.