This week we launched a new, integrated winter campaign for Vibram whose high-performance soles can be found on the world’s best ski and snowboard boot brands. At the center of the campaign is the Vibram “Grip Your World Giveaway” sweepstakes - a 10-week co-promotion that we conceived and developed in partnership with Jackson Hole Mountain Resort to help drive email acquisition. Grand Prize is a 5 day ski and stay vacation to Jackson Hole including airfare, weekly prize giveaways include top-of-the-line ski/snowboard boots with Vibram soles and Vibram Five Fingers.
The sweepstakes runs through December 10th and is being promoted in the United States and Europe via rich media banners, Twitter, Facebook, digital PR outreach and multi-wave email.
After just one week, sign-ups have already exceeded the goal for the entire promotion proving once again the power of a great offer and engaged brand following. Enter for your chance to win at gripyourworld.com.
This past winter season, we tracked the marketing activity for 22 of the top ski resorts in New England. We subscribed to each resort’s enewsletters and visited each resort’s web site every day during the season to record conditions, operational information, lead offers and other messaging.