This past winter season, we tracked the marketing activity for 22 of the top ski resorts in New England.  We subscribed to each resort’s enewsletters and visited each resort’s web site every day during the season to record conditions, operational information, lead offers and other messaging.

While we’re still compiling our report, some interesting tid bits have emerged…

1. Wednesday was the most popular day for ski resorts to send eNewsletters (27% of all sent) followed by Thursday (26%).  This is not surprising as we know most people plan their ski weekend in the middle of the week.  What is a bit surprising is that Sunday ran a very close third at 24%.

2. The breakdown of eNewsletter subject line content was as follows: 42% general information or news focused, 34% deal focused, 22% weather focused, 2% other.

3. Ski resorts big and small are using social media tactics: 21 of 22 resorts have Facebook pages (avg. 913 fans). 19 of 22 are on Twitter (avg. 318 followers). 18 of 22 have YouTube channels (avg. 45 videos per channel). 12 of 22 have blogs. 8 of 22 resort web sites feature user generated content.

Our final eastern ski resort competitive report should be available in a few weeks, if you are interested in obtaining a copy please contact us.