How we get results
Our key to being able to deliver on the promise of “big agency” strategic thinking combined with high-end creative execution lies in our general contracting approach to marketing communications.

As the general contractor, Grove handles all client interface and core strategic planning functions. But we don’t stop with just a well thought out plan. Instead we actually hand pick the optimal team of designers, writers, programmers, etc. that are best suited to deliver on the plan objectives.

So, instead of sinking our money into a few permanent employees who have specific skill-sets, we draw from a broad array of experts using a short-term contract model. This allows us to cost effectively bring the best of breed skill-sets to each specific project. And you’re not stuck paying for larger overhead resources that larger agencies carry. The outcome? Marketing with impact.

Our Process
We believe that for most companies, getting quality eMarketing programs into the marketplace fast is of the essence. Our process is based on the idea that it’s better for companies to get a program into the marketplace fast and measure it’s actual success instead of spending too much time and energy in up-front research and strategic planning. Once the program results are in we optimize the program to make it as efficient as possible.

  • Discovery: Understand your company and the target audience
  • Develop optimal mix: Choose the best set of marketing tools to reach your audience
  • Develop the big idea: Execute powerful creative to break through to your audience
  • Execute flawlessly: Get smart, bright, creative people to work on your project
  • Measure and optimize: Learn from the results of each campaign to make the next one even better
Grove Marketing - eMarketing with Impact! Boston, Massachusetts - internet marketing, consulting, web marketing, eMarketing, web site design, search engine marketing, consulting